Our Mission

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At Olive & Oud, our mission is to serve the Ummah through honest trade, quality products and meaningful action. We believe business should not simply be about profit — it should be a form of worship, a way to earn Allah’s pleasure and a means to bring benefit to others. Every decision we make, from the items we source to the way we deliver them, is shaped by our intention to please Allah and follow the guidance of His Messenger ﷺ.

We specialise in providing modest clothing for men, women and children, as well as prophetic foods such as honey, black seed, olive oil and dates. These are not just products — they are part of a tradition that connects us to our faith and heritage. Each item is carefully selected to meet high standards of quality, ethical sourcing and authenticity, so that our customers can shop with confidence knowing their purchases align with Islamic principles.

But our mission goes beyond the products themselves. We see Olive & Oud as a means to contribute positively to the wider Muslim community and beyond. From supporting water well projects in areas that lack access to clean drinking water, to aiding local masjids in their fundraising efforts, to partnering with charities that provide for the needy, we want our work to have a lasting impact. This is why a portion of our profits is dedicated to charitable initiatives — so that every sale contributes to something greater than ourselves.

As a start-up, we are at the beginning of a journey filled with ambition and hope. We have big dreams: to grow Olive & Oud into a trusted global brand for Muslims, to revive Sunnah practices in daily life, and to be a force for good that leaves behind a legacy of ongoing charity (ṣadaqah jāriyah). But we know we cannot achieve this alone. That is why we have launched a crowdfunding campaign — to invite you to be part of this mission from the very beginning.

By supporting us, whether through making a purchase or contributing directly to our growth, you are helping to build something that will in shā’ Allāh continue to benefit people for years to come. You share in the rewards of every good that comes from our work, from the clothing that helps someone dress modestly, to the prophetic foods that nourish families, to the wells that quench the thirst of entire communities.

We believe that with sincerity, trustworthiness and a commitment to excellence, we can make a real difference. And we believe that with your partnership, Olive & Oud can grow into a brand that not only serves but inspires — a brand that puts faith, ethics and the needs of the Ummah at its heart.

Together, let us trade in a way beloved to Allah, support causes that matter, and create a legacy that benefits this life and the next.