OUR VALUES

Principles that guide every step we take

At Olive & Oud, our values are more than words — they are the foundation of everything we do. Each principle reflects our faith, shapes our business decisions and defines how we serve our customers and the wider Ummah.

We consider the following to be at the heart of our business:

Sincerity (Ikhlāṣ)

Our intention is simple: to please Allah in every aspect of our work. From the moment we choose a product to the moment it reaches your hands, sincerity is at the heart of our actions. Every choice is made with care, every transaction with honesty.

Trustworthiness (Amānah)

Trust is a trust — and we take that seriously. We keep our commitments to our customers, suppliers and partners, ensuring quality, authenticity and fair dealing in every interaction. As Allah commands in the Qur’an:

“Indeed, Allah commands you to render trusts to whom they are due.” (Surah An-Nisāʾ 4:58)

Halal & Ethical Sourcing

We only source what is lawful (halal), wholesome and ethically produced. Our trade reflects Islamic guidance on honesty, fairness and care for creation, ensuring you can shop with peace of mind.

Preservation of Islamic Tradition

Through the products we sell — from prophetic foods to traditional modest attire — we aim to revive Sunnah practices and connect our customers to the beauty of Islamic living in everyday life.

Excellence (Iḥsān)

We believe excellence is not optional; it’s an act of worship. Whether it’s the quality of our products, the smoothness of your shopping experience or our aftercare, we strive to do everything to the highest standard.

Global Ummah Connection

Our platform is more than a shop — it’s a bridge connecting Muslims around the world to authentic goods that reflect our shared faith and values. We aim to strengthen bonds of brotherhood and sisterhood through commerce with purpose.

Charity & Social Responsibility (Ṣadaqah Jāriyah Mindset)

We believe our success should benefit more than just ourselves. A portion of every sale goes towards charitable causes — from funding water wells to supporting orphans, from aiding local masjids to feeding those in need. We see this as a means of building an ongoing charity (ṣadaqah jāriyah) that continues to benefit long after a purchase is made.

At Olive & Oud, these values are not just ideals — they are our daily practice. Every product you buy, every pound you spend, is part of a bigger picture: honest trade, meaningful connection and a legacy of goodness for this life and the next.